YOUR money is in THEIR pocket.
I've taught marketing for more years than I care to remember. The biggest challenge is getting students to understand how marketing works. What is it? Why do you need it? How do you get the biggest return?
To answer these questions, I came up with a simple image that works wonders: YOUR money is in THEIR pocket. Do you want it to stay there... or do you want to get the funds into YOUR pocket?
Bingo!
Light bulbs start going on around the class room as one student after another "gets it."
Of course they want to get their money out of that pocket. We're ALL clear on that. The discussion then shifts to how to get it out... and how to do it FAAAST!
The Pivotal Role Of The Offer
"Try this," I say to the class: walk up to someone on the street and ask them for $50. Will you get it? Unlikely. Instead be prepared for dirty looks and worse. "Asking," I say, "ain't getting." The students nod their heads knowingly. They've been there... done that.
"Ok," I say. You guys get this. Then why don't these folks, at which I show them one marketing communication after another (Yellow Pages ad, brochure, direct mail letter, etc.) where supposedly savvy business people spent good money doing nothing more than saying "Here we are, here's what we have."
"That," I say "is not marketing. It's just telling... not selling." If you want to make MONEY... YOU must motivate people to part with the bucks.
Offers Get People To Move
What gets people to buy is offers, offers, and more offers... saying, in effect, I'm prepared to give you
* this
* and this
* and this
IF and ONLY IF you take action now to get what I'm selling.
"What," I ask the class, "is more likely to get you to respond: just saying here I am, here's what I do." OR saying
"I'll give you one hour free for every three hours of my service you book."
All knowing, the students say "people will act faster if you give them MORE." Now it's my turn to nod sagely. "Bingo," sez I.
Brain storm offers all the time... because you will need an offer EVERY day you want to empty prospects' pockets and move that money
I ask the students what days they want to profit in their businesses. They look quizzical: "Well, EVERY day," they say.
Another "Bingo" from me.
"So, if you want to make money EVERY day... then when do you need to make offers?"
ANOTHER "Aha!" moment for my budding marketing masters. The idea is beginning to sink in that EVERY day you want to move money from your prospects' pockets is a day you must make offers.
"Make offers," I say, "every day you want to make money." And I write "Money means daily offers" on the chalk board.
Open A "Swipe File"
Where can you find marketing intelligence, great offers that produce the bucks? In the marketing communications of people who live or die by marketing. And where do you find these? Everywhere!
If you want to move money from other people's pockets into yours, start collecting and studying marketing communications. Open a "swipe file," and pop in marketing communications that work. Make this a daily endeavor. When you see ads that work for others, adapt the copy for your profitable use.
Don't Stop!
Marketing is like breathing. Stop doing it and you die. Finish any day by selecting the offer you'll use tomorrow. Start each day by reviewing how well yesterday's offer pulled. Note these results for future reference; winning ads should be repeated; ads that wilted must die.
One more thing: see marketing as a great game, a game that takes everything you've got. Embrace it! Enjoy it! If you don't, your money will stay in THEIR pocket and that's just not acceptable!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by John Iveson http://learnandearnresources.com/. Check out Instant Money Pages -> http://thefanzone.instagold.hop.clickbank.net/
traffic dashboard
Tuesday, 30 November 2010
Monday, 29 November 2010
Automate Twitter Promotion & Marketing
THE Ferrari of Twitter Promotion Software!
This I just had to write about , plus-
Try for FREE! THE Ferrari of Twitter Promotion Software!
Automate Twitter Promotion & Marketing
Find and Engage in Like-Minded Twitter Followers & Automate Twitter Posts!
Take advantage of the recent Twitter explosion in popularity, NOW!
Twitter is today’s hot spot! Bill Gates, Ellen DeGeneres, Ashton Kutcher, CNN, your local news, and even your local radio stations and shopping malls, all have twitter accounts to grow their network of twitter followers. They promote themselves on twitter to generate new fans, leads, viewership, news hounds, and music listeners. Even the creator of R2D2 in Star Wars uses our program! Shouldn’t you be doing the same?
You hear “Follow Us On Twitter!” every time you turn on the TV or Radio!
This has caused an enormous avalanche of new twitter users signing up every second hungry to connect with like minded people!
Meet THE Ferrari of Twitter Friend Adder and Promotion Software!
That’s right! We have added every benefit imaginable. All bells and whistles included!
Everything you need to automatically grow your network and profit on autopilot.
Compatible with both Windows PC and Mac Os X!
6 Laser Targeted, GLOBAL Twitter User Search Tools
Best Twitter Networking Capabilities!
The following searches zero in and locates profiles pertaining to you, then stores them to be followed. You can even export the results to your computer!
More Search Capabilities Equals Better Results
Hardcore Filters in Tweet Search, Profile Data Search,
keyword, location, recency, language spoken
ability to remove profiles with default picture
ability to remove profiles with urls in tweets or biography
Automated Tweet Search Locates users to follow who tweeted a matching filter or keyword
Example Searches include (combine to form more complex searches)
Multiple Twitter Account Management
You can manage more than one twitter profile. This will multiply your twitter networking spread out amongst several different twitter profiles. You can also manage advertising and public relations client’s profiles as a twitter service. Use our program on an unlimited number of Twitter profiles with the Tweet Adder Platinum! Run Multiple Profiles Concurrently: Select the as many of your profiles as you wish, and the software will run through each account automatically and complete your automated tasks with one instance of the software open!
Full menu of Auto Follow and Auto Unfollow Benefits
Automated Following Features
Never follow the same person twice
Special BlackList to block following to specific people
Auto Follow Twitter Users – Fully Control Twitter following with Follower Ratio, Max # of follows per day.
Auto Follow Stop Feature – Automatically stops when Twitter follow limits are reached Random Time Delay Settings- You choose what time intervals between follows, unfollows, tweets, and direct messages
.Automated UnFollowing Features Ability to unfollow ALL except your personal WHITELIST Auto Unfollow Twitter Users: Unfollow by #, follower to follow ratios, users who do not follow back with time frames Safe White List: Create a list of twitter users to never unfollow
Full Twitter Stats and graphical historical viewing
View your Twitter Stats for each profile instantly! Tweet Adder gives complete statistical data to view each account’s vital statistics to give you a birds eye view on what exactly is happening. A visually appealing graphical display shows you who you followed, unfollowed, and much more on a daily basis. We also show you the exact search you did that the successful follows resulted from so you can pinpoint your success!
Powerful Automated Tweet Posting and Direct Messaging
Automate Twitter Posts, Automatic Tweet helps you to keep your twitter profiles active, engaging, and interesting to keep your followers from leaving you. You can set up a multitude of tweets in the software, and allow the software to spread them out through out the day to keep you actively involved on twitter while you enjoy yourself with your free time.
Automated Tweet Features
Automated Tweets post throughout the day
Post Tweets to Facebook, Linkedin, and Myspace!!
Unique Tweet Generator – creates unique tweets automatically
RSS Tweets – tweets any RSS feed whether from your blog updates, or any other source
@Reply Tweets – post a random tweet @someone who posts a tweet directed @you
Re-Tweets- Automatically retweet another user
Url shortener – Shorten long URLs automatically
Mp3 Poster – Bands and artists can upload Mp3s to www.mp3twit.com and share on twitter
Symbols – Access to special UTF8 characters like stars, arrows, and smileys
Link History – Easy access to previously shortened URLs and Mp3s
Post Tweets with random time delay
Automate Direct Messages
Good for informing your followers of upcoming events, conferences, or any items you need to keep your followers informed about. Communicate with your followers automatically. No problem! Set your pre set messages to tweet, and your auto dm’s to send messages to new followers welcoming them and go on your way!
Thank you Direct Messaging – sends messages to your new followers
Standard Direct Messaging – Sends messages to your followers
Twitter Current Trends and Historical Trends Research
What are people talking about right now on twitter? This tool searches the twitter trends and brings you the current hot topics, daily, and weekly.
Free Automated Working Proxy List Imports
As simple as clicking the import button, fresh, working, proxies will automatically be imported into the program. Proxies are not needed, but they are fully supported for power users who want them Purchase Full Activation Keys for Tweet Adder
Free Unlimited Software Updates and Support
No Monthly or Recurring Fees
Lifetime License
Try for FREE! THE Ferrari of Twitter Promotion Software!
This I just had to write about , plus-
Try for FREE! THE Ferrari of Twitter Promotion Software!
Automate Twitter Promotion & Marketing
Find and Engage in Like-Minded Twitter Followers & Automate Twitter Posts!
Take advantage of the recent Twitter explosion in popularity, NOW!
Twitter is today’s hot spot! Bill Gates, Ellen DeGeneres, Ashton Kutcher, CNN, your local news, and even your local radio stations and shopping malls, all have twitter accounts to grow their network of twitter followers. They promote themselves on twitter to generate new fans, leads, viewership, news hounds, and music listeners. Even the creator of R2D2 in Star Wars uses our program! Shouldn’t you be doing the same?
You hear “Follow Us On Twitter!” every time you turn on the TV or Radio!
This has caused an enormous avalanche of new twitter users signing up every second hungry to connect with like minded people!
Meet THE Ferrari of Twitter Friend Adder and Promotion Software!
That’s right! We have added every benefit imaginable. All bells and whistles included!
Everything you need to automatically grow your network and profit on autopilot.
Compatible with both Windows PC and Mac Os X!
6 Laser Targeted, GLOBAL Twitter User Search Tools
Best Twitter Networking Capabilities!
The following searches zero in and locates profiles pertaining to you, then stores them to be followed. You can even export the results to your computer!
More Search Capabilities Equals Better Results
Hardcore Filters in Tweet Search, Profile Data Search,
keyword, location, recency, language spoken
ability to remove profiles with default picture
ability to remove profiles with urls in tweets or biography
Automated Tweet Search Locates users to follow who tweeted a matching filter or keyword
Example Searches include (combine to form more complex searches)
Multiple Twitter Account Management
You can manage more than one twitter profile. This will multiply your twitter networking spread out amongst several different twitter profiles. You can also manage advertising and public relations client’s profiles as a twitter service. Use our program on an unlimited number of Twitter profiles with the Tweet Adder Platinum! Run Multiple Profiles Concurrently: Select the as many of your profiles as you wish, and the software will run through each account automatically and complete your automated tasks with one instance of the software open!
Full menu of Auto Follow and Auto Unfollow Benefits
Automated Following Features
Never follow the same person twice
Special BlackList to block following to specific people
Auto Follow Twitter Users – Fully Control Twitter following with Follower Ratio, Max # of follows per day.
Auto Follow Stop Feature – Automatically stops when Twitter follow limits are reached Random Time Delay Settings- You choose what time intervals between follows, unfollows, tweets, and direct messages
.Automated UnFollowing Features Ability to unfollow ALL except your personal WHITELIST Auto Unfollow Twitter Users: Unfollow by #, follower to follow ratios, users who do not follow back with time frames Safe White List: Create a list of twitter users to never unfollow
Full Twitter Stats and graphical historical viewing
View your Twitter Stats for each profile instantly! Tweet Adder gives complete statistical data to view each account’s vital statistics to give you a birds eye view on what exactly is happening. A visually appealing graphical display shows you who you followed, unfollowed, and much more on a daily basis. We also show you the exact search you did that the successful follows resulted from so you can pinpoint your success!
Powerful Automated Tweet Posting and Direct Messaging
Automate Twitter Posts, Automatic Tweet helps you to keep your twitter profiles active, engaging, and interesting to keep your followers from leaving you. You can set up a multitude of tweets in the software, and allow the software to spread them out through out the day to keep you actively involved on twitter while you enjoy yourself with your free time.
Automated Tweet Features
Automated Tweets post throughout the day
Post Tweets to Facebook, Linkedin, and Myspace!!
Unique Tweet Generator – creates unique tweets automatically
RSS Tweets – tweets any RSS feed whether from your blog updates, or any other source
@Reply Tweets – post a random tweet @someone who posts a tweet directed @you
Re-Tweets- Automatically retweet another user
Url shortener – Shorten long URLs automatically
Mp3 Poster – Bands and artists can upload Mp3s to www.mp3twit.com and share on twitter
Symbols – Access to special UTF8 characters like stars, arrows, and smileys
Link History – Easy access to previously shortened URLs and Mp3s
Post Tweets with random time delay
Automate Direct Messages
Good for informing your followers of upcoming events, conferences, or any items you need to keep your followers informed about. Communicate with your followers automatically. No problem! Set your pre set messages to tweet, and your auto dm’s to send messages to new followers welcoming them and go on your way!
Thank you Direct Messaging – sends messages to your new followers
Standard Direct Messaging – Sends messages to your followers
Twitter Current Trends and Historical Trends Research
What are people talking about right now on twitter? This tool searches the twitter trends and brings you the current hot topics, daily, and weekly.
Free Automated Working Proxy List Imports
As simple as clicking the import button, fresh, working, proxies will automatically be imported into the program. Proxies are not needed, but they are fully supported for power users who want them Purchase Full Activation Keys for Tweet Adder
Free Unlimited Software Updates and Support
No Monthly or Recurring Fees
Lifetime License
Try for FREE! THE Ferrari of Twitter Promotion Software!
Sunday, 28 November 2010
10 Tips for Writing Business Communications that get results!
Writing Business Communications that get results!
Face it. If you're like most people having to write is... worse than getting a root canal.
You're not good at it... you know you're not good. You hate sitting down to write... even though you have things that need to be written... and need to be written NOW!
It's not a pretty picture.
Cheer up. I'm about to solve your writing problems forever with a handy check-list you can print and keep readily at hand to be consulted each time the situation calls for something written by you.
1) Be clear on what you want to say... what you need the recipient to read.
A major reason writing is so difficult for so many people is because they have not considered the objective BEFORE writing a word. WRONG. Good business writing is based on stating a clear objective, like this: I want my customer Linda to order her Venetian blinds today for installation 30 days from now. Knowing where you're going... and what you want to achieve... makes getting there a whole lot easier.
2) Be clear on what the customer gets.
The person you are writing to -- your customer -- is the most important person on this planet at this moment. Your job in writing to her is to ensure that she understands EXACTLY what she is getting from you... and exactly what you want her to do and HOW you want her to do it. ALL business communications that work are based on just 4 vital words: YOU GET BENEFIT NOW.
Before you write a single word write down each and every benefit the customer is getting from you. Start each of these benefits with the words
YOU GET... and make what they get clear, compelling, and motivating.
3) Make an offer and make sure that offer is meaningful.
As I write the economy is punk, anaemic and anything other than robust. So what? That just means that in order to motivate your customer, you must improve your offer, adding another scoop to the ice cream cone you are offering.
Craft this offer before using it. Make sure that what you're offering is valuable... and that you present it in such a way that it jumps off the page and seizes the recipient's brain, thereby inducing that "I've got to get this" feeling that ensures success and money in YOUR pocket.
Offers are everything... when you're making a grand one, say so in no uncertain terms.
4) Keep what you write short and sweet. People hate reading only slightly less than they hate writing!
Dwight Eisenhower, who after all was a military man, required his cabinet secretaries to present their policy recommendations in memoranda not more than 1 page. The president's point was simple: if you're clear on your objective, one page is sufficient to get your point across.
5) NEVER use text language in a business communication.
Text language is sloppy language; it's also language that can easily be misunderstood. The essence of business writing is enabling your customer to get the gist, the essential point promptly and easily. Text messages are often confusing and unclear, the exact opposite of what you want: just because people get it fast, doesn't mean they get it accurately!
6) Make sure you give your customers crystal-clear instructions on what to do and how to do it. Before asking a customer to follow your instructions... follow them yourself. You might find the results instructive.
The sad truth is, far too many instructions for customers have never been tried by the people providing these instructions. As a result, they are muddled, confusing, incomplete, and unclear. Ouch! That's why you must try them before you send them. Do that now!
7) Make it clear how to get in touch with you.
As humans we have created a network of communications which enables us to connect instantly with people worldwide. Problem is, we're less dazzling about providing the necessary instructions enabling us to profitably use this network.
Be different! Give your customers the complete and essential communications information required to connect with you... and make these details clear and easy to follow.
This information should include, but is not limited to:
* telephone * fax * cell phone * e-mail, etc.
8) Review your communication before sending it.
Receiving as I do dozens of business communications daily, I can assure you that if proof reading is not dead, it most assuredly is on the critical list. People nowadays claim to be so "busy" that they beg your indulgence for sending communications that would embarrass a schoolboy, sloppy, sloppy, sloppy in the extreme.
That's why you must never forget this: people, fairly or not, evaluate your ability to handle a project by not only how quickly you deliver your words... but by the accuracy with which you present them. In short, presenting properly is an important ingredient in whether the customer decides to do business with you at all. That's why the most important writing you will EVER do is ...re-writing!
9) "It don't mean a thing if it ain't got that swing."
Now for the acid test. Does it move?
The less experience you have had in writing prose that both informs and moves people to action, the more important is this step: reading what you've written before sending.
A word of caution: this stage can be painful, very painful indeed if what you've written is full of grammatical and other errors; if it's turgid, sluggish, like walking through a bog. Yes, it can be painful indeed.
Remember, you can only advance if YOU deal with such problems before you inflict them on your customers! So read what you've written and be glad to correct before your unfortunate customers wince at the same words (and errors).
What you're looking for is not only accuracy but a lilting cadence, clear, agile, pleasant to hear, irresistible to read. It takes time to create... but it pays off for a lifetime.
10) Say it with conviction and sincerity
One more thing, an absolutely essential thing: make sure that what you write is sincere, honest, and based on strong convictions. If not, what you write can never be truly convincing because it has not convinced you.
To write without belief is to create something which, at heart, is hollow and lifeless. It cannot work with others, because it has not worked with you.
Thus, before you even think of writing, make certain you believe in what you're writing. Feeling and injecting this confidence into what you write is the best way to get and hold the attention of all customers. After all, they value and require want sincerity, truth, candor, too. They want to know that you stand behind the words you're sending. If you present your message in such a way, you are well on your way not merely to writing a persuasive communication but to establishing and cementing that all-important lifelong relationship with your customer . Congratulations! Your writing has come a long, long way!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling business books as well as a consultant and recognized marketing expert.
Republished with author's permission
by John Iveson
http://LearnAndEarnResources.com.
Check out Article Submitter - 668 Directories -> http://thefanzone.bryxen7.hop.clickbank.net
Face it. If you're like most people having to write is... worse than getting a root canal.
You're not good at it... you know you're not good. You hate sitting down to write... even though you have things that need to be written... and need to be written NOW!
It's not a pretty picture.
Cheer up. I'm about to solve your writing problems forever with a handy check-list you can print and keep readily at hand to be consulted each time the situation calls for something written by you.
1) Be clear on what you want to say... what you need the recipient to read.
A major reason writing is so difficult for so many people is because they have not considered the objective BEFORE writing a word. WRONG. Good business writing is based on stating a clear objective, like this: I want my customer Linda to order her Venetian blinds today for installation 30 days from now. Knowing where you're going... and what you want to achieve... makes getting there a whole lot easier.
2) Be clear on what the customer gets.
The person you are writing to -- your customer -- is the most important person on this planet at this moment. Your job in writing to her is to ensure that she understands EXACTLY what she is getting from you... and exactly what you want her to do and HOW you want her to do it. ALL business communications that work are based on just 4 vital words: YOU GET BENEFIT NOW.
Before you write a single word write down each and every benefit the customer is getting from you. Start each of these benefits with the words
YOU GET... and make what they get clear, compelling, and motivating.
3) Make an offer and make sure that offer is meaningful.
As I write the economy is punk, anaemic and anything other than robust. So what? That just means that in order to motivate your customer, you must improve your offer, adding another scoop to the ice cream cone you are offering.
Craft this offer before using it. Make sure that what you're offering is valuable... and that you present it in such a way that it jumps off the page and seizes the recipient's brain, thereby inducing that "I've got to get this" feeling that ensures success and money in YOUR pocket.
Offers are everything... when you're making a grand one, say so in no uncertain terms.
4) Keep what you write short and sweet. People hate reading only slightly less than they hate writing!
Dwight Eisenhower, who after all was a military man, required his cabinet secretaries to present their policy recommendations in memoranda not more than 1 page. The president's point was simple: if you're clear on your objective, one page is sufficient to get your point across.
5) NEVER use text language in a business communication.
Text language is sloppy language; it's also language that can easily be misunderstood. The essence of business writing is enabling your customer to get the gist, the essential point promptly and easily. Text messages are often confusing and unclear, the exact opposite of what you want: just because people get it fast, doesn't mean they get it accurately!
6) Make sure you give your customers crystal-clear instructions on what to do and how to do it. Before asking a customer to follow your instructions... follow them yourself. You might find the results instructive.
The sad truth is, far too many instructions for customers have never been tried by the people providing these instructions. As a result, they are muddled, confusing, incomplete, and unclear. Ouch! That's why you must try them before you send them. Do that now!
7) Make it clear how to get in touch with you.
As humans we have created a network of communications which enables us to connect instantly with people worldwide. Problem is, we're less dazzling about providing the necessary instructions enabling us to profitably use this network.
Be different! Give your customers the complete and essential communications information required to connect with you... and make these details clear and easy to follow.
This information should include, but is not limited to:
* telephone * fax * cell phone * e-mail, etc.
8) Review your communication before sending it.
Receiving as I do dozens of business communications daily, I can assure you that if proof reading is not dead, it most assuredly is on the critical list. People nowadays claim to be so "busy" that they beg your indulgence for sending communications that would embarrass a schoolboy, sloppy, sloppy, sloppy in the extreme.
That's why you must never forget this: people, fairly or not, evaluate your ability to handle a project by not only how quickly you deliver your words... but by the accuracy with which you present them. In short, presenting properly is an important ingredient in whether the customer decides to do business with you at all. That's why the most important writing you will EVER do is ...re-writing!
9) "It don't mean a thing if it ain't got that swing."
Now for the acid test. Does it move?
The less experience you have had in writing prose that both informs and moves people to action, the more important is this step: reading what you've written before sending.
A word of caution: this stage can be painful, very painful indeed if what you've written is full of grammatical and other errors; if it's turgid, sluggish, like walking through a bog. Yes, it can be painful indeed.
Remember, you can only advance if YOU deal with such problems before you inflict them on your customers! So read what you've written and be glad to correct before your unfortunate customers wince at the same words (and errors).
What you're looking for is not only accuracy but a lilting cadence, clear, agile, pleasant to hear, irresistible to read. It takes time to create... but it pays off for a lifetime.
10) Say it with conviction and sincerity
One more thing, an absolutely essential thing: make sure that what you write is sincere, honest, and based on strong convictions. If not, what you write can never be truly convincing because it has not convinced you.
To write without belief is to create something which, at heart, is hollow and lifeless. It cannot work with others, because it has not worked with you.
Thus, before you even think of writing, make certain you believe in what you're writing. Feeling and injecting this confidence into what you write is the best way to get and hold the attention of all customers. After all, they value and require want sincerity, truth, candor, too. They want to know that you stand behind the words you're sending. If you present your message in such a way, you are well on your way not merely to writing a persuasive communication but to establishing and cementing that all-important lifelong relationship with your customer . Congratulations! Your writing has come a long, long way!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling business books as well as a consultant and recognized marketing expert.
Republished with author's permission
by John Iveson
http://LearnAndEarnResources.com.
Check out Article Submitter - 668 Directories -> http://thefanzone.bryxen7.hop.clickbank.net
Saturday, 27 November 2010
Developing And Profiting From Your Golden House E-Mail List
Do you own a business with walk-in traffic?
Then you're sitting on a gold mine of mammoth proportions. All you have to do is gather customer names and email addresses... then get organized so you can contact -- and profit from -- your hot list on a regular basis.
1) Start collecting customer data at once
As I have pointed out for years, "the list is the business...and the business
is the list." Start building this all-important list TODAY.
Make it a point to ask ALL your customers for name, address, phone and e-mail
address. If you have employees, make sure they realize the importance of the
list. Show them how to request this information from all customers, thus:
"Mr. Smith, would you like to receive e-mails from us with tremendous discount
offers? Just fill out this brief form or give me your card with e-mail address."
Add this information to your list at the end of every day. Be consistent!
2) Start brainstorming hot offers today.
For your special "alert" list to work, you must present scintillating offers.
Start collecting them now. Open a computer file and enter all your sales offers, always concentrating on what made money. Squeezing the most dollars from your list is a direct function of making offers that get your customers to stop in their tracks and head your
way! Don't hesitate to "swipe" offers from other media sources. Your offer need not
be original to you. It just has to pull.
3) Develop a format.
Start with the subject line. It should read something like this: ANOTHER great offer from (your name). Expires 5 p.m. today... so don't delay!"
Then entice! "Just in... the most delicious golden pears you've ever tasted. Prepare to
pamper yourself... but act NOW. We only have a few! Drop by now.. and indulge
yourself!"
4) Unless you ship as part of your current business routine, make sure
recipients understand this is an in-store offer only.
You have twin goals here: first, you do NOT want to increase your work load by
starting a shipping department; second, you want to increase your in-storetraffic and resulting sales that come when customers drop in.
5) E-mail your offer at a regular time
Your goal, remember, is to increase in-store traffic and sales. Thus, e-mail
your bulletin about 1 hour before you're open. That way you'll have customers
at the door right away... just what you want.
6) E-mail your list at least once a week.
E-mailing regularly is key to your success. Select a day for your e-mail
special offer and adhere to it religiously. But don't hesitate to e-mail two or even three times a week if you are announcing great offers and value. Value and great offers determine how often you should contact your list. Customers will be glad you contacted them... if
the value warrants.
7) Track the offers that work... and the ones that don't.
Over time you'll develop a cornucopia of proven money-makers which you can profit from while merely copying, pasting and updating. In short fast, easy money, just the kind you like!
8) Have fun with your list -- and your customers
Business is about relationships. About knowing your customers and them knowing
you. Use your "alert" list to do both. Have in-house drawings... and announce the winners.
Compliment a customer on a stunning outfit... or a stunning smile. Share a joke, a quip, a thoughtful line. It's your personal messenger... have fun with it while you're making sale after sale.
TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Safe Mail Services -> http://thefanzone.sservices.hop.clickbank.net
Then you're sitting on a gold mine of mammoth proportions. All you have to do is gather customer names and email addresses... then get organized so you can contact -- and profit from -- your hot list on a regular basis.
1) Start collecting customer data at once
As I have pointed out for years, "the list is the business...and the business
is the list." Start building this all-important list TODAY.
Make it a point to ask ALL your customers for name, address, phone and e-mail
address. If you have employees, make sure they realize the importance of the
list. Show them how to request this information from all customers, thus:
"Mr. Smith, would you like to receive e-mails from us with tremendous discount
offers? Just fill out this brief form or give me your card with e-mail address."
Add this information to your list at the end of every day. Be consistent!
2) Start brainstorming hot offers today.
For your special "alert" list to work, you must present scintillating offers.
Start collecting them now. Open a computer file and enter all your sales offers, always concentrating on what made money. Squeezing the most dollars from your list is a direct function of making offers that get your customers to stop in their tracks and head your
way! Don't hesitate to "swipe" offers from other media sources. Your offer need not
be original to you. It just has to pull.
3) Develop a format.
Start with the subject line. It should read something like this: ANOTHER great offer from (your name). Expires 5 p.m. today... so don't delay!"
Then entice! "Just in... the most delicious golden pears you've ever tasted. Prepare to
pamper yourself... but act NOW. We only have a few! Drop by now.. and indulge
yourself!"
4) Unless you ship as part of your current business routine, make sure
recipients understand this is an in-store offer only.
You have twin goals here: first, you do NOT want to increase your work load by
starting a shipping department; second, you want to increase your in-storetraffic and resulting sales that come when customers drop in.
5) E-mail your offer at a regular time
Your goal, remember, is to increase in-store traffic and sales. Thus, e-mail
your bulletin about 1 hour before you're open. That way you'll have customers
at the door right away... just what you want.
6) E-mail your list at least once a week.
E-mailing regularly is key to your success. Select a day for your e-mail
special offer and adhere to it religiously. But don't hesitate to e-mail two or even three times a week if you are announcing great offers and value. Value and great offers determine how often you should contact your list. Customers will be glad you contacted them... if
the value warrants.
7) Track the offers that work... and the ones that don't.
Over time you'll develop a cornucopia of proven money-makers which you can profit from while merely copying, pasting and updating. In short fast, easy money, just the kind you like!
8) Have fun with your list -- and your customers
Business is about relationships. About knowing your customers and them knowing
you. Use your "alert" list to do both. Have in-house drawings... and announce the winners.
Compliment a customer on a stunning outfit... or a stunning smile. Share a joke, a quip, a thoughtful line. It's your personal messenger... have fun with it while you're making sale after sale.
TODAY and receive 50,000 free guaranteed visitors to the website of your choice!
Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Safe Mail Services -> http://thefanzone.sservices.hop.clickbank.net
THE MOST IMPORTANT NUMBER YOU NEED TO REMEMBER! 200.
200! It is THE MOST IMPORTANT NUMBER YOU NEED TO REMEMBER! 200.
Do you feel like you are promoting like crazy but not getting Associate signups?
Then read this VITAL information before you waste your time, your money and scream out in frustration!
Not sure if your Advertising is Effective ? Use an Ad Tracker Tool to see!
!! NOTE: See below about why other advertising sources may not be effective and can be a complete waste of MONEY!
When you analyze your Ad Tracker Data you want to set your goal at 200 clicks per DAY.
This is the average number of clicks you want EVERY DAY to see a conversion to sales.
If your Ad Tracker shows you are getting 50 clicks per day, that is not enough!
If you are getting 200 clicks in a week that is not enough!
200 clicks on average PER DAY is your goal.
Promotion is a DAILY REQUIRED TASK if you want to earn online. Don't slack off.
Here is a basic summary of what you need to know about online advertising.
1) Be aware of the difference between VIEWS and HITS. Hits usually refer to someone, a person actually CLICKING on your ad. Some sites promise to deliver hits, when really they are providing only views of your ad. This means no one actually clicks on the ad, your ad just appears somewhere lost on a page.
2) Some sites use a computer-generated script that has a computer CLICK on ads meaning you think you are getting hits, but no human has actually seen your ad.
3) Some sites pay people a very small amount of money to complete forms. These people have no interest in purchasing and are usually not good leads.
4) Some sites deliver leads to you but the leads are names of people from countries that do not have the ability to make secure verified purchases. An example of such a country is Nigeria.
Yahoo 2.0 Traffic 
The SEO WARS 
Your Coaching Program
Do you feel like you are promoting like crazy but not getting Associate signups?
Then read this VITAL information before you waste your time, your money and scream out in frustration!
Not sure if your Advertising is Effective ? Use an Ad Tracker Tool to see!
!! NOTE: See below about why other advertising sources may not be effective and can be a complete waste of MONEY!
When you analyze your Ad Tracker Data you want to set your goal at 200 clicks per DAY.
This is the average number of clicks you want EVERY DAY to see a conversion to sales.
If your Ad Tracker shows you are getting 50 clicks per day, that is not enough!
If you are getting 200 clicks in a week that is not enough!
200 clicks on average PER DAY is your goal.
Promotion is a DAILY REQUIRED TASK if you want to earn online. Don't slack off.
Here is a basic summary of what you need to know about online advertising.
1) Be aware of the difference between VIEWS and HITS. Hits usually refer to someone, a person actually CLICKING on your ad. Some sites promise to deliver hits, when really they are providing only views of your ad. This means no one actually clicks on the ad, your ad just appears somewhere lost on a page.
2) Some sites use a computer-generated script that has a computer CLICK on ads meaning you think you are getting hits, but no human has actually seen your ad.
3) Some sites pay people a very small amount of money to complete forms. These people have no interest in purchasing and are usually not good leads.
4) Some sites deliver leads to you but the leads are names of people from countries that do not have the ability to make secure verified purchases. An example of such a country is Nigeria.
But for now here are a few that DO get results:
Yahoo 2.0 Traffic The SEO WARS Your Coaching Program 
Friday, 26 November 2010
How to write web site and article content that sells
"Content is king"
It was Bill Gates, the sage with prophetic talents and the deepest of pockets, who said it first: "Content is king." Per usual billionaire Bill was right.
Problem is, he omitted the directions on how to produce the site and article content you need so much. Humbly, I rectify his omission. Here then are the necessary steps for producing web site and article copy that sells.
1) Know thy audience.
The purpose of creating site content is to build relationships and loyalty with your designated populations... and produce content that gets them to RETURN and RESPOND.
Are you, therefore, clear on just who you are producing content for?
Say you are running an insurance agency and want to insure more business from people with large and valuable art and artifact collections.
Before you write word 1 of content, you must know and WRITE DOWN a description of the kinds of people you want to attract. Every word you write thereafter, all the content you produce is for -- them!
2) Write content that brings you business
In this report, I am showing you how to write site content that sells. For details on how to write the great American novel, you must seek other counsel.
Thus, your next step towards producing site content that sells is to brainstorm subjects and to craft the all-important title. Again, consider the insurance agent aiming for lucrative antique collection accounts. He needs a title like this: "7 things you need to know about insuring your antiques and collections. " Alternatively, try this "7 things you don't know about insuring your antiques that make you vulnerable." Or, "5 things you can do right now to decrease the cost of your antiques insurance."
Note: a title like this peeks reader interest... the public designated for this content wants to
know, is desperate to know, just where there may be holes, flaws, and omissions in their policies. Your content (and your title) play to their need to know, including fears and anxieties which motivate prompt response to you.
3) Brainstorm subjects to be included in your article or site content
The most cogent content is brainstormed and outlined before a single word is written. First, and most importantly, sit down at your desk and write down the topics you want (and your reader must have) in this content.
Personally, I take one 8 1/2 by 11 inch sheet and (in my execrable hand writing) detail all the key points about the subject at hand.
Then, having brainstormed all, I arrange these points in logical order, thus: first do this, then this, then this, etc.
Brainstorm and point prioritizing are key to successful content. Note: for best results, you should have no fewer than 5 points in any individual article or not more than 10. The content may appear skimpy and inadequate if you have too few points while having more than 10 over burdens your reader (and future customer), causing him to postpone reading -- and response!
4) Now write.
You are now ready to write the content, for you have considered your audience and what they need to know (and will most thank you for); you have brainstormed the subjects to be included and arranged them in the proper order. Yes, you are ready to write.
Sit yourself down in your writing place (you do have one, don't you), a place where you can write undisturbed, inviolate to the crafting of superb content Go there now. Determine your writing schedule. You should be able to produce draft site content in 2-4 hours, depending on how experienced a writer you are. Always set a date and time for the conclusion of Draft1. Never leave it open-ended. Things without deadlines are things less likely to be done.
Note: Remember, what you are writing now must be a conversation between you and your
reader (who is, let's be clear, your future customer, too.) The content must, therefore, be written accordingly. The word "you" (meaning you, the reader) must predominate. You must not write for an amorphous audience of the unknown. You must write instead to
and for the chief benefit of each individual reader... just as if the reader was sitting beside you and you were explaining one thing after another of importance to her. This is vital.
5) Read, review, revise your content.
Now hear this: the best writing is re-writing. Thus, when you have finished Draft 1, let it sit overnight. It is the rare, experienced, polished writer who can
write such content, review such content, and post the finished product all in a day. Some may disagree, but I remain convinced time and patience are necessary
ingredients in the very best content. When ready, read your content aloud. No sentence
should be more than one breath. If your sentences are turgid and flow slowly, awkward, break them into shorter lines, easier to read. Your tempo should be allegro, not andante.
6) Revise, revise, revise.
Having finished your first revisions, it is time for... more revisions. As much time should be spent on revising your content as writing it in the first place. This, then, should be your schedule: Day 1, write the content. On this same day, do the first revisions. Day 2, after letting the content sit overnight, awake early (personally I do this between 5-7 am because that is when my schedule is clear and I have the fewest interruptions. In other words, I
can focus.) Then do at least one more content revision. 3) On Day 3, do a final content review. There should be few, if any, changes at this point. Your content should be word perfect, light, graceful, moving; content that will impact the reader, because it impacts you!
7) The Resource Box
Now add the crucial Resource Box and About the Author details. Having written content that helps your reader and future customer, it is now manifestly appropriate to include something that helps you... and that is precisely what the Resource Box and About the Author sections do. Treat them accordingly. Be sure to include all the means you wish customers to use to get in touch with you, including email, URL, telephone, cell phone, etc. Believe me, the useful content you have given them will inspire response.
Depend on it. Exult. You deserve it! You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings, et al. Take a moment to congratulate yourself. You deserve it. You have taken what you know and can do and transformed it into a focused means of generating new customers and really helping them. You may be a tad fatigued by your effort; that's natural. But what you've written can live for years and help thousands. And that's a true cause for jubilation.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where
small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice!
Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Instant Money Pages -> http://thefanzone.instagold.hop.clickbank.net
It was Bill Gates, the sage with prophetic talents and the deepest of pockets, who said it first: "Content is king." Per usual billionaire Bill was right.
Problem is, he omitted the directions on how to produce the site and article content you need so much. Humbly, I rectify his omission. Here then are the necessary steps for producing web site and article copy that sells.
1) Know thy audience.
The purpose of creating site content is to build relationships and loyalty with your designated populations... and produce content that gets them to RETURN and RESPOND.
Are you, therefore, clear on just who you are producing content for?
Say you are running an insurance agency and want to insure more business from people with large and valuable art and artifact collections.
Before you write word 1 of content, you must know and WRITE DOWN a description of the kinds of people you want to attract. Every word you write thereafter, all the content you produce is for -- them!
2) Write content that brings you business
In this report, I am showing you how to write site content that sells. For details on how to write the great American novel, you must seek other counsel.
Thus, your next step towards producing site content that sells is to brainstorm subjects and to craft the all-important title. Again, consider the insurance agent aiming for lucrative antique collection accounts. He needs a title like this: "7 things you need to know about insuring your antiques and collections. " Alternatively, try this "7 things you don't know about insuring your antiques that make you vulnerable." Or, "5 things you can do right now to decrease the cost of your antiques insurance."
Note: a title like this peeks reader interest... the public designated for this content wants to
know, is desperate to know, just where there may be holes, flaws, and omissions in their policies. Your content (and your title) play to their need to know, including fears and anxieties which motivate prompt response to you.
3) Brainstorm subjects to be included in your article or site content
The most cogent content is brainstormed and outlined before a single word is written. First, and most importantly, sit down at your desk and write down the topics you want (and your reader must have) in this content.
Personally, I take one 8 1/2 by 11 inch sheet and (in my execrable hand writing) detail all the key points about the subject at hand.
Then, having brainstormed all, I arrange these points in logical order, thus: first do this, then this, then this, etc.
Brainstorm and point prioritizing are key to successful content. Note: for best results, you should have no fewer than 5 points in any individual article or not more than 10. The content may appear skimpy and inadequate if you have too few points while having more than 10 over burdens your reader (and future customer), causing him to postpone reading -- and response!
4) Now write.
You are now ready to write the content, for you have considered your audience and what they need to know (and will most thank you for); you have brainstormed the subjects to be included and arranged them in the proper order. Yes, you are ready to write.
Sit yourself down in your writing place (you do have one, don't you), a place where you can write undisturbed, inviolate to the crafting of superb content Go there now. Determine your writing schedule. You should be able to produce draft site content in 2-4 hours, depending on how experienced a writer you are. Always set a date and time for the conclusion of Draft1. Never leave it open-ended. Things without deadlines are things less likely to be done.
Note: Remember, what you are writing now must be a conversation between you and your
reader (who is, let's be clear, your future customer, too.) The content must, therefore, be written accordingly. The word "you" (meaning you, the reader) must predominate. You must not write for an amorphous audience of the unknown. You must write instead to
and for the chief benefit of each individual reader... just as if the reader was sitting beside you and you were explaining one thing after another of importance to her. This is vital.
5) Read, review, revise your content.
Now hear this: the best writing is re-writing. Thus, when you have finished Draft 1, let it sit overnight. It is the rare, experienced, polished writer who can
write such content, review such content, and post the finished product all in a day. Some may disagree, but I remain convinced time and patience are necessary
ingredients in the very best content. When ready, read your content aloud. No sentence
should be more than one breath. If your sentences are turgid and flow slowly, awkward, break them into shorter lines, easier to read. Your tempo should be allegro, not andante.
6) Revise, revise, revise.
Having finished your first revisions, it is time for... more revisions. As much time should be spent on revising your content as writing it in the first place. This, then, should be your schedule: Day 1, write the content. On this same day, do the first revisions. Day 2, after letting the content sit overnight, awake early (personally I do this between 5-7 am because that is when my schedule is clear and I have the fewest interruptions. In other words, I
can focus.) Then do at least one more content revision. 3) On Day 3, do a final content review. There should be few, if any, changes at this point. Your content should be word perfect, light, graceful, moving; content that will impact the reader, because it impacts you!
7) The Resource Box
Now add the crucial Resource Box and About the Author details. Having written content that helps your reader and future customer, it is now manifestly appropriate to include something that helps you... and that is precisely what the Resource Box and About the Author sections do. Treat them accordingly. Be sure to include all the means you wish customers to use to get in touch with you, including email, URL, telephone, cell phone, etc. Believe me, the useful content you have given them will inspire response.
Depend on it. Exult. You deserve it! You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings, et al. Take a moment to congratulate yourself. You deserve it. You have taken what you know and can do and transformed it into a focused means of generating new customers and really helping them. You may be a tad fatigued by your effort; that's natural. But what you've written can live for years and help thousands. And that's a true cause for jubilation.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where
small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice!
Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Instant Money Pages -> http://thefanzone.instagold.hop.clickbank.net
Thursday, 25 November 2010
Landing Pages: What GETS Responses and What Turns Leads Away! You need to read this if you are an online marketer.
The test results are in!
We tested various types of Landing Pages with rich media, and some without. Listen up, you need to know what we found are the BEST type of Landing pages to get you leads! You may be very surprised at our test results! Once you know the results you can abandon what doesn't work and concentrate on creating Landing Pages that pull not repel.
Our tests revealed that Landing pages with rich media like video, distracting flash, or animation did not produce nearly as good a response as old-fashioned graphic pages with good copy. In fact, some of the rich media Landing Pages actually irritated readers and sent then clicking away! The non-rich media Landing pages kept readers attention longer, AND got a FAR higher response rate.
Now that you know this here is what you should consider when creating your landing pages so you get the results you want!
These are the DO's of Landing Pages that get the BEST results!
-FAST Loading! -Use images that are colorful, directive, and related to the theme of your Landing Page -Your copy MUST be short, punchy, laden with benefits - speak directly to the readers. -Tell readers clearly what they get -Tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact information of the reader so you can deliver what they asked for -The more goodies, freebies, offers, and cool stuff you can give people the BETTER the response!
In a nutshell if you want Landing pages that get a terrific response, tell people what they get, how to get it, make an offer to get them to take action NOW!
Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!
These are the DO NOT's for Landing Pages!
-Do not use video on your Landing pages. I know you think the video helps, but test after test says, scrap the embedded video in your landing pages! -If you want videos, and don't get me wrong they DO have value, include them on your website but not your landing pages. -Do not use long, dull, oh so boooooring copy that never gets to the point. -Skip the animation, the flashing, the blinking irritation that readers hate and gives reason to click off and terminate your annoying page. -Don't FORGET to include a lead form, to capture contact information
In a nutshell: If you can't write short punchy copy on your Landing pages, list the benefits you are offering point by point then conclude with a compelling offer. Don't forget the # 1 purpose of your Landing Page: to get leads! Give people good reasons to become your prospect. Treat them right, make a pitch, make a bonus offer. They get what they want and you get a valuable lead.
Now go review your Landing Pages and start looking at them like a READER looks at them. Modify the annoying animated ones and get back to basics, powerful copy, eye-grabbing graphics, and a GREAT ABSOLUTELY CANNOT BE REFUSED - DO IT NOW OFFER.
Sandi Hunter is President of Worldprofit, Inc.,where small and home-based businesses learn how to profit online. Sandi is responsible for the design and development of thousands of websites. Republished with author's permission by John Iveson http://learnandearnresources.com/.
Check out Keyword Elite 2.0 -> http://thefanzone.bryxen4.hop.clickbank.net/
We tested various types of Landing Pages with rich media, and some without. Listen up, you need to know what we found are the BEST type of Landing pages to get you leads! You may be very surprised at our test results! Once you know the results you can abandon what doesn't work and concentrate on creating Landing Pages that pull not repel.
Our tests revealed that Landing pages with rich media like video, distracting flash, or animation did not produce nearly as good a response as old-fashioned graphic pages with good copy. In fact, some of the rich media Landing Pages actually irritated readers and sent then clicking away! The non-rich media Landing pages kept readers attention longer, AND got a FAR higher response rate.
Now that you know this here is what you should consider when creating your landing pages so you get the results you want!
These are the DO's of Landing Pages that get the BEST results!
-FAST Loading! -Use images that are colorful, directive, and related to the theme of your Landing Page -Your copy MUST be short, punchy, laden with benefits - speak directly to the readers. -Tell readers clearly what they get -Tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact information of the reader so you can deliver what they asked for -The more goodies, freebies, offers, and cool stuff you can give people the BETTER the response!
In a nutshell if you want Landing pages that get a terrific response, tell people what they get, how to get it, make an offer to get them to take action NOW!
Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!
These are the DO NOT's for Landing Pages!
-Do not use video on your Landing pages. I know you think the video helps, but test after test says, scrap the embedded video in your landing pages! -If you want videos, and don't get me wrong they DO have value, include them on your website but not your landing pages. -Do not use long, dull, oh so boooooring copy that never gets to the point. -Skip the animation, the flashing, the blinking irritation that readers hate and gives reason to click off and terminate your annoying page. -Don't FORGET to include a lead form, to capture contact information
In a nutshell: If you can't write short punchy copy on your Landing pages, list the benefits you are offering point by point then conclude with a compelling offer. Don't forget the # 1 purpose of your Landing Page: to get leads! Give people good reasons to become your prospect. Treat them right, make a pitch, make a bonus offer. They get what they want and you get a valuable lead.
Now go review your Landing Pages and start looking at them like a READER looks at them. Modify the annoying animated ones and get back to basics, powerful copy, eye-grabbing graphics, and a GREAT ABSOLUTELY CANNOT BE REFUSED - DO IT NOW OFFER.
Sandi Hunter is President of Worldprofit, Inc.,where small and home-based businesses learn how to profit online. Sandi is responsible for the design and development of thousands of websites. Republished with author's permission by John Iveson http://learnandearnresources.com/.
Check out Keyword Elite 2.0 -> http://thefanzone.bryxen4.hop.clickbank.net/
Wednesday, 24 November 2010
So you think Social Networking Sites are a Waste of Time? Rethink this or lose out.
Are Social Networking Sites a Waste of Time?
So you think Social Networking Sites are a Waste of Time? Think again, Google's new Indexing System says different, site owners take note.
If you have been one of the nay-sayers about Social Networking sites like FaceBook, MySpace, Twitter, Friendster, and YouTube you may want to rethink this belief. If you have been saying, "I just don't get it." It's time to "get it" especially if you want to exploit this for the good of your online business.
First, you need to know that Google is now indexing Social Networking content including video, images and blogs right alongside with webpages. What this means for you is this. If you don't use these sites to promote your business you are missing out on a lot of free promotion for your business and opportunity to get better indexed at search engines. The more content you have online about your business, products and services, the better indexed your site will be. This means your customers and prospects will be more easily able to find what you have to offer at your site. The more links TO your site (called backlinks), the more popular your site is viewed by search engines, especially if those links come from what are deemed as high-profile (authority ) sites.
Here is what you need to know to capitalize on all this free promotion for your business (essentially this is Search Engine Optimization Strategy whether you know it or not).
Getting good returns from Social Search Results means:
1. If you don't have a Google account get one. Make sure you have all of your important links on your Google Profile.
2. Do make as many connections as possible on the most popular social networking sites especially the ones that attract your market.
3. Encourage customers to follow you via social networks. Include your Twitter address, FaceBook address etc on your site and your marketing materials.
4. Participate in social media so people will engage with you. This starts with getting a free account for your business on the popular social sites.
5. Encourage sharing of content (there are plenty available social media buttons) Example: Flicker, Digg, etc,
6. Always include social network information on business cards, signs and so forth. Get the word out in as many places as you can.
7. Be sure to include as much social network information as you can in your online promotions 8. Everywhere you network include a link BACK to your website - this is CRITICAL.
Remember when doing searches, social results will always be clearly marked as such on Google's SERPs (Search Engine Results Page). The returns will be accompanied by a heading "Results from your social circle". For traditional Search Engine Optimization (SEO), it is just one more thing to compete with as far as website property. That's why social networking is a much more of an important part of search than ever. Get on board now, Google will be announcing more changes to their new indexing system, so make the most of this information now.
Sandi Hunter, is the Director of Website Development at Worldprofit Inc., and an IT Consultant for small and home business owners.
Republished with author's permission by John Iveson http://LearnAndEarnResources.com. Check out Stealth Traffic Formula -> http://thefanzone.stealthtra.hop.clickbank.net
So you think Social Networking Sites are a Waste of Time? Think again, Google's new Indexing System says different, site owners take note.
If you have been one of the nay-sayers about Social Networking sites like FaceBook, MySpace, Twitter, Friendster, and YouTube you may want to rethink this belief. If you have been saying, "I just don't get it." It's time to "get it" especially if you want to exploit this for the good of your online business.
First, you need to know that Google is now indexing Social Networking content including video, images and blogs right alongside with webpages. What this means for you is this. If you don't use these sites to promote your business you are missing out on a lot of free promotion for your business and opportunity to get better indexed at search engines. The more content you have online about your business, products and services, the better indexed your site will be. This means your customers and prospects will be more easily able to find what you have to offer at your site. The more links TO your site (called backlinks), the more popular your site is viewed by search engines, especially if those links come from what are deemed as high-profile (authority ) sites.
Here is what you need to know to capitalize on all this free promotion for your business (essentially this is Search Engine Optimization Strategy whether you know it or not).
Getting good returns from Social Search Results means:
1. If you don't have a Google account get one. Make sure you have all of your important links on your Google Profile.
2. Do make as many connections as possible on the most popular social networking sites especially the ones that attract your market.
3. Encourage customers to follow you via social networks. Include your Twitter address, FaceBook address etc on your site and your marketing materials.
4. Participate in social media so people will engage with you. This starts with getting a free account for your business on the popular social sites.
5. Encourage sharing of content (there are plenty available social media buttons) Example: Flicker, Digg, etc,
6. Always include social network information on business cards, signs and so forth. Get the word out in as many places as you can.
7. Be sure to include as much social network information as you can in your online promotions 8. Everywhere you network include a link BACK to your website - this is CRITICAL.
Remember when doing searches, social results will always be clearly marked as such on Google's SERPs (Search Engine Results Page). The returns will be accompanied by a heading "Results from your social circle". For traditional Search Engine Optimization (SEO), it is just one more thing to compete with as far as website property. That's why social networking is a much more of an important part of search than ever. Get on board now, Google will be announcing more changes to their new indexing system, so make the most of this information now.
Sandi Hunter, is the Director of Website Development at Worldprofit Inc., and an IT Consultant for small and home business owners.
Republished with author's permission by John Iveson http://LearnAndEarnResources.com. Check out Stealth Traffic Formula -> http://thefanzone.stealthtra.hop.clickbank.net
Tuesday, 23 November 2010
Top 5 Mistakes made by Online Marketers. Don't make these mistakes and sabotage your promotional efforts
Top 5 Mistakes made by Online Marketers
Today I am tackling one of the BIGGEST problems faced by new online marketers. The problem is this, the inability to market effectively. This causes so many marketers incredible frustration! The result, they throw up their hands in despair and quit long before they see any results.
This is what I hear from people day after day in my role as an online Home Business Consultant. "I am posting, and promoting but not getting any leads or sales! Help me!" If this is you, keep reading, I am going to tell you what you need to know about marketing.
It is true that you can be promoting every day but if you are making one or all of the 5 common mistakes I've outlined here, you won't get the results you want. Take note, this is important stuff if you are really serious about making money online.
1. The first mistake made by new online marketers is this: Not knowing WHAT to market.
I talk to people daily, nice people who want to sell something online and earn some extra money. They sign up or this and for that, they get Affiliate Memberships all over the web hoping to get better results by being involved in everything they can get their hands on. There intentions are good, they are motivated but they stumble right off the bat by not knowing what to market.
Here's a quick guide for you on WHAT to Market: -Pick products to market that are DIGITAL. Digital products are those that can be bought and sold instantly online. You get your commission sooner, the buyer gets their product instantly! It's no-fuss no-muss and the best way to start your web marketing experience and see some results. -In most cases there is no cost to be a product Reseller or Affiliate - hurray! -Pick Reseller products from a reputable long-standing company that specializes in helping vendors connect with affiliates to sell products online -Pick products or affiliate programs that provide advertising copy, banners, and sales aids along with referral links so you can easily promote the products -Pick products that catch YOUR EYE! Newest releases, products with catchy names, trendy topics, those with positive buyer feedback, and return guarantees are best! -Look for Joint Venture releases so you can be one of the first to promote the products when first released for sale Finally, FOCUS! Keep your eye on the prize - profits - don't spread yourself too thin. Narrow your efforts to a few products and put 100% effort into your campaign.
2. The second most common mistake made by new online marketers is this: Not knowing HOW to market. I am always surprised at the answer people give me when I ask how they are marketing online. They look at me perhaps thinking what a ridiculous question that is! They tell me they are sending out their website address. When I look at their website I see a site that is oh so boring! It reads like a brochure with company history, and a few pages of fluffy copy. Yes, of course it is important to promote your website address BUT if you wish to capture leads you must do this - get the prospects contact information!
Getting the contact information from a prospect is often very difficult to do with a standard corporate site. The answer to this problem is to create what are called LANDING pages, or Squeeze pages. These are single page sites that have one purpose and one purpose only - get you a LEAD - and better yet lead to a sale! Some companies provide Landing Pages for you when you become a Reseller for their products. Landing pages help you build your marketing list. Every person may not be a buyer today, but on your mailing list they may enjoy future products you offer. Offering an option to join your mailing directly on your Landing Page gives people 100% control over opting in to your mailing list or not. You build your list while ensuring that people have voluntarily joined your mailing list.
Here's a quick guide to creating responsive landing pages:
-They should be FAST Loading! Skip any animation, video or annoying distraction that just makes people click OFF! -Use images that are colorful, directive, and related to the theme of your product -Your copy MUST be short, punchy, laden with benefits - speak directly to the reader -Your copy should tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact information of the reader so you can deliver what they asked for -The more goodies, freebies, offers, and cool stuff you can give people the BETTER the response! -Always include an option for people to join your mailing list and give them GREAT reasons to want to do so!
Unlike a website, a landing page should be EXCITING, BENEFIT-LADEN and accomplish this: Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!
3. Here is the third most common mistake I see new marketers making:
Not KNOWING WHERE to Market. Marketing is NOT simple but if you know what you are doing it can be. The key is to find the sites, the niches where you can target your market. Market to the right people instead of the masses with solid products and you will get instantly better results.
Here's a quick guide to knowing WHERE to market:- Do a Google search to find sites related to what you are promoting, then target those sites for your marketing campaigns -Use every available niche market you can find and post there, this includes Forums, Classified Ad Sites, Banner Exchanges, Twitter and Social Networking and Bookmarking sites. -Do not discount FREE and low cost advertising options like Safelists, and Traffic Exchanges. These are excellent ways to target a specific market -You do NOT have to spend ridiculous amounts of money on advertising. Find the sites where your target market exists, then place low cost ads including safelist posts, banners, and classified ads. Don't even think about buying pay-per-click ads at sites like Google unless you have deep pockets and know what you are doing. -Learn what backlinks are and why they are SO VERY important to generating traffic and achieving better search engine indexing for your site, products or business. -If any of the terms above are foreign to you, you have some homework to do, I have included some resources below.
4. Are you ready for the fourth and perhaps most fatal mistake made by new online marketers? Not knowing how to TRACK your promotional campaigns
If you are going to spend time and money to promote a product or service you MUST, you absolutely MUST know where you are getting your results. Ad Tracking is a 100% requirement! If you are not tracking your ads, and the clicks you get and from where, you are promoting blindly. What happens when you don't watch what you are doing? You can fall in a hole! Online this can be a hole where you fall in and throw your money into wasted ad campaigns. I've seen more people allow paid advertising to eat up their entire budget than I want to think about. Smart marketers that get results know exactly the ad campaigns that get results, and the sources they came from.
Get an Ad Tracker Tool. Some advertising sites provide you with data on number of clicks to your ads, or impressions. This is important, just be sure you understand what those terms mean. A click is usually far more powerful for you then a "view". You want ACTIVE respondents, real people actually clicking on your ad to see it. This is much different than an "exposure" or a "view" with the latter being considered passive and very weak marketing, often provided free. For best results you will ALWAYS get better results from paid advertising than from free advertising but don't discount free promotion, it is a good way to earn advertising credits if you have a small advertising budget. If you buy advertising be SURE you get some kind of way to validate the promotion, the click rate, and actual IP addresses of unique respondents to ensure the hits are legitimate and not computer generated. Make sure your respondents will be geographically specific too, from countries that you wish to target. For example, Canada or the USA. If you have your own domain you are fortunate, as you can benefit from an Ad Tracking tool that tracks all your promotional activities and traced to your website domain address.
5. The fifth common mistake I see online marketers making is very straight-forward.
Not being realistic or giving it enough consistent time and effort to see results.
I know we live in an instant gratification world but if you are new to online marketing you will need to be more realistic. Promotion takes a lot of CONSISTENT effort using a number of strategies at a number or web sites. By tracking your ads you can see instantly where your efforts are being productive. Be prepared to try various copy, be cognizant that some products will sell better than others, some advertising resources will deliver better than others. Vary your offers, change up your products as needed, update landing pages, post to a number of sites and track the results. Take some time to learn about some of the terms used in this article. Be honest with yourself about what you are doing. Are you serious about earning money online or are you doing this as a hobby? Your level of hunger and ambition to succeed will be your motivator. The good news is that once you have built your mailing list, and found niche sites and advertising resources that work, your job to promote gets easier but NEVER goes away.
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in hosting, online tools, training, ad tracking, and marketing resources for small and home business. Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home Business Experts and the number one resource for all things related to home business.
Republished with author's permission by John Iveson http://learnandearnresources.com/.
Check out Google Sneak -> http://thefanzone.gsneak.hop.clickbank.net/
Today I am tackling one of the BIGGEST problems faced by new online marketers. The problem is this, the inability to market effectively. This causes so many marketers incredible frustration! The result, they throw up their hands in despair and quit long before they see any results.
This is what I hear from people day after day in my role as an online Home Business Consultant. "I am posting, and promoting but not getting any leads or sales! Help me!" If this is you, keep reading, I am going to tell you what you need to know about marketing.
It is true that you can be promoting every day but if you are making one or all of the 5 common mistakes I've outlined here, you won't get the results you want. Take note, this is important stuff if you are really serious about making money online.
1. The first mistake made by new online marketers is this: Not knowing WHAT to market.
I talk to people daily, nice people who want to sell something online and earn some extra money. They sign up or this and for that, they get Affiliate Memberships all over the web hoping to get better results by being involved in everything they can get their hands on. There intentions are good, they are motivated but they stumble right off the bat by not knowing what to market.
Here's a quick guide for you on WHAT to Market: -Pick products to market that are DIGITAL. Digital products are those that can be bought and sold instantly online. You get your commission sooner, the buyer gets their product instantly! It's no-fuss no-muss and the best way to start your web marketing experience and see some results. -In most cases there is no cost to be a product Reseller or Affiliate - hurray! -Pick Reseller products from a reputable long-standing company that specializes in helping vendors connect with affiliates to sell products online -Pick products or affiliate programs that provide advertising copy, banners, and sales aids along with referral links so you can easily promote the products -Pick products that catch YOUR EYE! Newest releases, products with catchy names, trendy topics, those with positive buyer feedback, and return guarantees are best! -Look for Joint Venture releases so you can be one of the first to promote the products when first released for sale Finally, FOCUS! Keep your eye on the prize - profits - don't spread yourself too thin. Narrow your efforts to a few products and put 100% effort into your campaign.
2. The second most common mistake made by new online marketers is this: Not knowing HOW to market. I am always surprised at the answer people give me when I ask how they are marketing online. They look at me perhaps thinking what a ridiculous question that is! They tell me they are sending out their website address. When I look at their website I see a site that is oh so boring! It reads like a brochure with company history, and a few pages of fluffy copy. Yes, of course it is important to promote your website address BUT if you wish to capture leads you must do this - get the prospects contact information!
Getting the contact information from a prospect is often very difficult to do with a standard corporate site. The answer to this problem is to create what are called LANDING pages, or Squeeze pages. These are single page sites that have one purpose and one purpose only - get you a LEAD - and better yet lead to a sale! Some companies provide Landing Pages for you when you become a Reseller for their products. Landing pages help you build your marketing list. Every person may not be a buyer today, but on your mailing list they may enjoy future products you offer. Offering an option to join your mailing directly on your Landing Page gives people 100% control over opting in to your mailing list or not. You build your list while ensuring that people have voluntarily joined your mailing list.
Here's a quick guide to creating responsive landing pages:
-They should be FAST Loading! Skip any animation, video or annoying distraction that just makes people click OFF! -Use images that are colorful, directive, and related to the theme of your product -Your copy MUST be short, punchy, laden with benefits - speak directly to the reader -Your copy should tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact information of the reader so you can deliver what they asked for -The more goodies, freebies, offers, and cool stuff you can give people the BETTER the response! -Always include an option for people to join your mailing list and give them GREAT reasons to want to do so!
Unlike a website, a landing page should be EXCITING, BENEFIT-LADEN and accomplish this: Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!
3. Here is the third most common mistake I see new marketers making:
Not KNOWING WHERE to Market. Marketing is NOT simple but if you know what you are doing it can be. The key is to find the sites, the niches where you can target your market. Market to the right people instead of the masses with solid products and you will get instantly better results.
Here's a quick guide to knowing WHERE to market:- Do a Google search to find sites related to what you are promoting, then target those sites for your marketing campaigns -Use every available niche market you can find and post there, this includes Forums, Classified Ad Sites, Banner Exchanges, Twitter and Social Networking and Bookmarking sites. -Do not discount FREE and low cost advertising options like Safelists, and Traffic Exchanges. These are excellent ways to target a specific market -You do NOT have to spend ridiculous amounts of money on advertising. Find the sites where your target market exists, then place low cost ads including safelist posts, banners, and classified ads. Don't even think about buying pay-per-click ads at sites like Google unless you have deep pockets and know what you are doing. -Learn what backlinks are and why they are SO VERY important to generating traffic and achieving better search engine indexing for your site, products or business. -If any of the terms above are foreign to you, you have some homework to do, I have included some resources below.
4. Are you ready for the fourth and perhaps most fatal mistake made by new online marketers? Not knowing how to TRACK your promotional campaigns
If you are going to spend time and money to promote a product or service you MUST, you absolutely MUST know where you are getting your results. Ad Tracking is a 100% requirement! If you are not tracking your ads, and the clicks you get and from where, you are promoting blindly. What happens when you don't watch what you are doing? You can fall in a hole! Online this can be a hole where you fall in and throw your money into wasted ad campaigns. I've seen more people allow paid advertising to eat up their entire budget than I want to think about. Smart marketers that get results know exactly the ad campaigns that get results, and the sources they came from.
Get an Ad Tracker Tool. Some advertising sites provide you with data on number of clicks to your ads, or impressions. This is important, just be sure you understand what those terms mean. A click is usually far more powerful for you then a "view". You want ACTIVE respondents, real people actually clicking on your ad to see it. This is much different than an "exposure" or a "view" with the latter being considered passive and very weak marketing, often provided free. For best results you will ALWAYS get better results from paid advertising than from free advertising but don't discount free promotion, it is a good way to earn advertising credits if you have a small advertising budget. If you buy advertising be SURE you get some kind of way to validate the promotion, the click rate, and actual IP addresses of unique respondents to ensure the hits are legitimate and not computer generated. Make sure your respondents will be geographically specific too, from countries that you wish to target. For example, Canada or the USA. If you have your own domain you are fortunate, as you can benefit from an Ad Tracking tool that tracks all your promotional activities and traced to your website domain address.
5. The fifth common mistake I see online marketers making is very straight-forward.
Not being realistic or giving it enough consistent time and effort to see results.
I know we live in an instant gratification world but if you are new to online marketing you will need to be more realistic. Promotion takes a lot of CONSISTENT effort using a number of strategies at a number or web sites. By tracking your ads you can see instantly where your efforts are being productive. Be prepared to try various copy, be cognizant that some products will sell better than others, some advertising resources will deliver better than others. Vary your offers, change up your products as needed, update landing pages, post to a number of sites and track the results. Take some time to learn about some of the terms used in this article. Be honest with yourself about what you are doing. Are you serious about earning money online or are you doing this as a hobby? Your level of hunger and ambition to succeed will be your motivator. The good news is that once you have built your mailing list, and found niche sites and advertising resources that work, your job to promote gets easier but NEVER goes away.
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in hosting, online tools, training, ad tracking, and marketing resources for small and home business. Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home Business Experts and the number one resource for all things related to home business.
Republished with author's permission by John Iveson http://learnandearnresources.com/.
Check out Google Sneak -> http://thefanzone.gsneak.hop.clickbank.net/
Monday, 22 November 2010
Rules to blog by, for blog publishers and readers
Rules to blog by,
One of America's most experienced provocateurs had succeeded, yet again, in using his blog to get even more publicity for his "take no prisoners" opinions. Martin Peretz' blog had done its work and done it well. Will yours? It most assuredly will... if you understand the true purpose of a blog, run it accordingly, and learn to be a responsible blog publisher and blog reader. Here are recommendations to assist you.
Bogs MUST be honest. The purpose of a blog is to give ANYONE ANYWHEREin the world, whatever creed, class, station, nationality, or political position, the opportunity to be heard on any subject whatsoever. Thus, your task as a blogger is to open yourself up... to tell the truth, straightforwardly, honestly, bluntly. The blog is, first and foremost, about you, its publisher and focus. To write anything other than the whole truth, so help you God, is to demean the medium -- and yourself. If you are new to blogging, you'll find this kind of openness difficult, challenging. Most people grow up adept at masking their true opinions. For fear of what the listener may say or do, we moderate and water down the way we really feel and what we say. That will never do on a blog where truth is called for at all times. Now, you may think you are a straightforward, honest person but blogging will show you soon enough that you, like all social beings, are considerably more adept at masking how we feel, our true views, rather than telling them.
In the novel "To Kill a Mockingbird", for instance, there is an incident that makes this point lucidly, succinctly. Atticus Finch is walking with his children past Miss DuBois' home. She is a notorious termagant and scold. Does he say that to her? Certainly not. He lifts his hat cordially, saying "Good afternoon, MissDuBois. You look pretty as a picture." Scout, his young daughter, says just loud enough "You notice he don't say a picture of what." Miss DuBois just catches a few words and wants to know what the impish Scout has said... but Atticus Finch is a wise man, a gentleman and knows the value of good relations, over the strict, unyielding truth. He lifts his hat again and moves his children along. Most of us would do the same. But bloggers cannot. Bloggers must opt for candor, honesty at all times. The more honest YOU are, the more reactions you will get. Take Professor Peretz, for example. Given that he is an experienced blogger, I take him at his word, when he writes his latest anti-Muslim diatribe.
Others, who feel differently, will abhor and detest what he has written... and propose such sanctions as having a speaking engagement at Harvard cancelled. But this is wrong. Voltaire, that very clever fellow, said it best: "I do not agree with what you have to say, but I'll defend to the death your right to say it." Unfortunately, sanctimonious members of the Academy (usually the least intelligent on campus) have forgotten their true calling: facilitating free speech, not suffocating and penalizing it. Blogs, then, do the work academicians should do (the reason they are given tenure to do), but are now too often emasculated, self-protecting and lazy to do.
Thus, when you write, the objective is always to achieve Harvard's ultra clear motto: "Veritas", the pure and always unsimple truth. Write regularly,consistently. One of the major problems with most blogs is that they are not regularly produced. Remember, whatever else a blog may be it is also and always the story of your life. It is a window into your thoughts and occupations. Blogs must therefore be regularly undertaken. Don't start it.... unless you mean to do it. Write regularly and consistently, being always aware
that the first day you do not feel like writing your blog is the very day you must be sure to write it... or risk the ending of your blog altogether. The more honest you are, the more and stronger reader reaction you should expect.
When Professor Peretz posted his incendiary opinions about Moslims (a subject on which he writes often), I suspect he knew that tea cups in Cambridge and beyond would be rattled. What's more, being a true provocateur,he probably relishes the instant, insistent responses of those he has provoked. He might not like being followed through Harvard Yard by hecklers... but he cannot truly have been awfully surprised by such a response. Relish, rather than alarm, was most probably his reaction.
You, too, need to reach this level of reaction and response as you achieve greater candor and honesty in your bog. Because as my grandfather used to say, some damned idiot is sure to protest; the stronger the opinions rendered, the stronger the response from those disagreeing. (He would have been a great blogger, grandfather Walt would have been.)
Prepare for the reaction... expect it... ignore it. Blogging is one of the jewels of the Internet... treat it with care and consideration. Millions and millions of folks have come and gone on this planet without leaving even a foot print in the dust. To our chagrin and detriment, we do not know them in any way at all. But blogging has changed all that, not merely for the potent and celebrated... but even unto the lowest among us. At last they have a place for their opinions...not matter how alarming, uninformed, and (to the rest of us) silly they may be. And this is a very good thing... for our job is to cherish the bloggers, protecting and defending them, even at their most reprehensible and loathsome. And that includes you, too, Professor Peretz, as you sit in comfort and security here in Cambridge, spewing venom. I defend to the death your right to say it... and blog it worldwide. Defending you, I have done the right thing, while taking joy from the fact that every hostile word you blog drives down the certified circulation figures of your moribund rag, The New Republic. In the end the marketplace, not censorship, will determine your fate. So blog on....
Worldprofit, Inc., where
small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Media Traffic Meltdown -> http://thefanzone.anprofit.hop.clickbank.net
One of America's most experienced provocateurs had succeeded, yet again, in using his blog to get even more publicity for his "take no prisoners" opinions. Martin Peretz' blog had done its work and done it well. Will yours? It most assuredly will... if you understand the true purpose of a blog, run it accordingly, and learn to be a responsible blog publisher and blog reader. Here are recommendations to assist you.
Bogs MUST be honest. The purpose of a blog is to give ANYONE ANYWHEREin the world, whatever creed, class, station, nationality, or political position, the opportunity to be heard on any subject whatsoever. Thus, your task as a blogger is to open yourself up... to tell the truth, straightforwardly, honestly, bluntly. The blog is, first and foremost, about you, its publisher and focus. To write anything other than the whole truth, so help you God, is to demean the medium -- and yourself. If you are new to blogging, you'll find this kind of openness difficult, challenging. Most people grow up adept at masking their true opinions. For fear of what the listener may say or do, we moderate and water down the way we really feel and what we say. That will never do on a blog where truth is called for at all times. Now, you may think you are a straightforward, honest person but blogging will show you soon enough that you, like all social beings, are considerably more adept at masking how we feel, our true views, rather than telling them.
In the novel "To Kill a Mockingbird", for instance, there is an incident that makes this point lucidly, succinctly. Atticus Finch is walking with his children past Miss DuBois' home. She is a notorious termagant and scold. Does he say that to her? Certainly not. He lifts his hat cordially, saying "Good afternoon, MissDuBois. You look pretty as a picture." Scout, his young daughter, says just loud enough "You notice he don't say a picture of what." Miss DuBois just catches a few words and wants to know what the impish Scout has said... but Atticus Finch is a wise man, a gentleman and knows the value of good relations, over the strict, unyielding truth. He lifts his hat again and moves his children along. Most of us would do the same. But bloggers cannot. Bloggers must opt for candor, honesty at all times. The more honest YOU are, the more reactions you will get. Take Professor Peretz, for example. Given that he is an experienced blogger, I take him at his word, when he writes his latest anti-Muslim diatribe.
Others, who feel differently, will abhor and detest what he has written... and propose such sanctions as having a speaking engagement at Harvard cancelled. But this is wrong. Voltaire, that very clever fellow, said it best: "I do not agree with what you have to say, but I'll defend to the death your right to say it." Unfortunately, sanctimonious members of the Academy (usually the least intelligent on campus) have forgotten their true calling: facilitating free speech, not suffocating and penalizing it. Blogs, then, do the work academicians should do (the reason they are given tenure to do), but are now too often emasculated, self-protecting and lazy to do.
Thus, when you write, the objective is always to achieve Harvard's ultra clear motto: "Veritas", the pure and always unsimple truth. Write regularly,consistently. One of the major problems with most blogs is that they are not regularly produced. Remember, whatever else a blog may be it is also and always the story of your life. It is a window into your thoughts and occupations. Blogs must therefore be regularly undertaken. Don't start it.... unless you mean to do it. Write regularly and consistently, being always aware
that the first day you do not feel like writing your blog is the very day you must be sure to write it... or risk the ending of your blog altogether. The more honest you are, the more and stronger reader reaction you should expect.
When Professor Peretz posted his incendiary opinions about Moslims (a subject on which he writes often), I suspect he knew that tea cups in Cambridge and beyond would be rattled. What's more, being a true provocateur,he probably relishes the instant, insistent responses of those he has provoked. He might not like being followed through Harvard Yard by hecklers... but he cannot truly have been awfully surprised by such a response. Relish, rather than alarm, was most probably his reaction.
You, too, need to reach this level of reaction and response as you achieve greater candor and honesty in your bog. Because as my grandfather used to say, some damned idiot is sure to protest; the stronger the opinions rendered, the stronger the response from those disagreeing. (He would have been a great blogger, grandfather Walt would have been.)
Prepare for the reaction... expect it... ignore it. Blogging is one of the jewels of the Internet... treat it with care and consideration. Millions and millions of folks have come and gone on this planet without leaving even a foot print in the dust. To our chagrin and detriment, we do not know them in any way at all. But blogging has changed all that, not merely for the potent and celebrated... but even unto the lowest among us. At last they have a place for their opinions...not matter how alarming, uninformed, and (to the rest of us) silly they may be. And this is a very good thing... for our job is to cherish the bloggers, protecting and defending them, even at their most reprehensible and loathsome. And that includes you, too, Professor Peretz, as you sit in comfort and security here in Cambridge, spewing venom. I defend to the death your right to say it... and blog it worldwide. Defending you, I have done the right thing, while taking joy from the fact that every hostile word you blog drives down the certified circulation figures of your moribund rag, The New Republic. In the end the marketplace, not censorship, will determine your fate. So blog on....
Worldprofit, Inc., where
small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Media Traffic Meltdown -> http://thefanzone.anprofit.hop.clickbank.net
Sunday, 21 November 2010
Warning! You may be one of MILLIONS of people leaving money on the table because you won't work the phone!
You may be one of MILLIONS of people leaving money on the table
Have you looked at the economic news lately? The so-called recovery is still weak as a new born kitten. People are still being thrown out of jobs. Home foreclosures continue. Financial and social instability blanket the land.
Yet you who says you're in business...
You who tells me you want to squeeze every single cent from your business, won't pick up the phone to talk to prospects and so are leaving big bucks on the table.
Is that crazy or what?
Now hear this: e-mail did NOT replace the telephone as a crucial business money-maker
Listen to some people, and you'd think the telephone became obsolete when e-mail was invented. "Oh, I never phone anyone anymore. I e-mail them!"
If you're one of the silly ones singing this tune, you need to stop, look, and listen to the vital information I'm about to deliver: as far as connecting, working with and developing long-term relationships with customers is concerned nothing beats your Alexander Graham Bell.
E-mail is spectacular... but it NEVER can or will replace the way phones enable you to communicate directly with your prospects and DO BUSINESS! In plain English, the phone is a money machine. You must learn to use it as such.
1) Review your current use of the phone
Do you make it a point to telephone your prospects, introduce yourself, ascertain what you can do to assist them, follow up with all you prospects to make the sale, and (a little while later) make sure they're happy with what they've purchased?
If you are remiss in some or all of these vital categories, it's time to make changes in your use of the phone... or continue to leave dollars on the table.
2) Do you end each day drawing up a phone list for the next business day?
The key to maximizing phone potential and profit is planning; knowing who you want to connect with on the morrow... and having whatever you need to do so readily at hand.
Create a computer file for each business day. This file should contain
* name of prospect
* prospect phone(s)
* prospect fax and, yes, email
* what prospect is interested in
* then space for a record of all contacts, including what the prospect said and what you promised to do (and then did).
Review tomorrow's phone list BEFORE leaving for the day. That way it will be fresh in your mind when you start calling tomorrow.
3) Call your easiest prospect first
We're human. We all function better when we get off to a good start. In business, this means calling your easiest prospect first, the prospect you know and have a good relationship with. They'll be glad to hear from you; they'll be happy to place that kick-off order. When that order is in , the success of your day is ensured!
4) Be clear on the objective for each call.
Because the telephone is used both personally and for business, it's easy to lose track of why you're calling folks. Personal telephone habits spill over into business time. That's fatal to your bottom line.
Before you call each prospect, review just why you are calling. It is NOT just to say hi and chat. It is either to start a new business relationship, foster an existing one and, above all else, get the sale!
5) Keep good notes
The average telephone business user is casual (and hence ineffectual) to a degree. Sometimes they take notes on their prospects calls; sometimes they don't. This catch-as-catch-can approach to the telephone is not good enough... for you. YOU know the importance of good notes. The time to enter them into your computer file is the MINUTE your phone conversation ends. Indeed, if you have your computer screen in front of you while speaking to your prospects, enter your notes as you go.
6) No answer? Call back. No answer? Call back again.
Over the years, I have been consistently astonished at the high level of self-delusion that permeates the business community about incomplete calls; that is calls which do not result in direct conversation with your prospect.
Any call you place, including calls where you just leave your prospect a message, must be regarded as incomplete calls; that is, calls which must be made and made again until completion (that is direct customer contact) takes place.
7) Regard your customers as assets who need the time and considered attention of any other asset
If you are one of the legion of business people who don't call prospects, a major change in attitude (and procedure) is necessary. From this moment on, think of each prospect as an asset for your business and as one of a string of assets from which you derive wealth.
Would you take a corporate bond and abandon it in a taxi?
Would you leave the deed to your house on a picnic table in the park?
Of course not!
Then don't be cavalier with your customers and efficiently calling and following up. They are ASSETS, and they must be treated accordingly. One phone call at a time. Starting today.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc.,
where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling books as well as an internationally recognized marketing expert. Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Media Traffic Meltdown -> http://thefanzone.anprofit.hop.clickbank.net
Have you looked at the economic news lately? The so-called recovery is still weak as a new born kitten. People are still being thrown out of jobs. Home foreclosures continue. Financial and social instability blanket the land.
Yet you who says you're in business...
You who tells me you want to squeeze every single cent from your business, won't pick up the phone to talk to prospects and so are leaving big bucks on the table.
Is that crazy or what?
Now hear this: e-mail did NOT replace the telephone as a crucial business money-maker
Listen to some people, and you'd think the telephone became obsolete when e-mail was invented. "Oh, I never phone anyone anymore. I e-mail them!"
If you're one of the silly ones singing this tune, you need to stop, look, and listen to the vital information I'm about to deliver: as far as connecting, working with and developing long-term relationships with customers is concerned nothing beats your Alexander Graham Bell.
E-mail is spectacular... but it NEVER can or will replace the way phones enable you to communicate directly with your prospects and DO BUSINESS! In plain English, the phone is a money machine. You must learn to use it as such.
1) Review your current use of the phone
Do you make it a point to telephone your prospects, introduce yourself, ascertain what you can do to assist them, follow up with all you prospects to make the sale, and (a little while later) make sure they're happy with what they've purchased?
If you are remiss in some or all of these vital categories, it's time to make changes in your use of the phone... or continue to leave dollars on the table.
2) Do you end each day drawing up a phone list for the next business day?
The key to maximizing phone potential and profit is planning; knowing who you want to connect with on the morrow... and having whatever you need to do so readily at hand.
Create a computer file for each business day. This file should contain
* name of prospect
* prospect phone(s)
* prospect fax and, yes, email
* what prospect is interested in
* then space for a record of all contacts, including what the prospect said and what you promised to do (and then did).
Review tomorrow's phone list BEFORE leaving for the day. That way it will be fresh in your mind when you start calling tomorrow.
3) Call your easiest prospect first
We're human. We all function better when we get off to a good start. In business, this means calling your easiest prospect first, the prospect you know and have a good relationship with. They'll be glad to hear from you; they'll be happy to place that kick-off order. When that order is in , the success of your day is ensured!
4) Be clear on the objective for each call.
Because the telephone is used both personally and for business, it's easy to lose track of why you're calling folks. Personal telephone habits spill over into business time. That's fatal to your bottom line.
Before you call each prospect, review just why you are calling. It is NOT just to say hi and chat. It is either to start a new business relationship, foster an existing one and, above all else, get the sale!
5) Keep good notes
The average telephone business user is casual (and hence ineffectual) to a degree. Sometimes they take notes on their prospects calls; sometimes they don't. This catch-as-catch-can approach to the telephone is not good enough... for you. YOU know the importance of good notes. The time to enter them into your computer file is the MINUTE your phone conversation ends. Indeed, if you have your computer screen in front of you while speaking to your prospects, enter your notes as you go.
6) No answer? Call back. No answer? Call back again.
Over the years, I have been consistently astonished at the high level of self-delusion that permeates the business community about incomplete calls; that is calls which do not result in direct conversation with your prospect.
Any call you place, including calls where you just leave your prospect a message, must be regarded as incomplete calls; that is, calls which must be made and made again until completion (that is direct customer contact) takes place.
7) Regard your customers as assets who need the time and considered attention of any other asset
If you are one of the legion of business people who don't call prospects, a major change in attitude (and procedure) is necessary. From this moment on, think of each prospect as an asset for your business and as one of a string of assets from which you derive wealth.
Would you take a corporate bond and abandon it in a taxi?
Would you leave the deed to your house on a picnic table in the park?
Of course not!
Then don't be cavalier with your customers and efficiently calling and following up. They are ASSETS, and they must be treated accordingly. One phone call at a time. Starting today.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc.,
where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling books as well as an internationally recognized marketing expert. Republished with author's permission by John Iveson http://LearnAndEarnResources.com.
Check out Media Traffic Meltdown -> http://thefanzone.anprofit.hop.clickbank.net
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